Messages for Change – Stormwater Communications Tutorial

Have you ever talked to a local leader and had their eyes glaze over when you began to talk about stormwater? When you say “LID,” what do people hear? If either of these questions interests you then you will benefit from the results of American Rivers’ research on how to develop a message about stormwater to prompt local leaders to take action for smarter stormwater solutions. Over the last years they have interviewed and tested message concepts with a variety of local leaders around the Chesapeake Bay region and have used those insights to develop a process that you can use to create a message to enhance your advocacy strategy.