Online Tactics & Success: An Examination of the Obama for America New Media Campaign

This report from M&R Strategic Services examines the fundraising successes and lessons learned from the Obama for America New Media Campaign. The Report provides an in-depth analysis of what worked and what didn't, plus a list of recommendations that watershed groups may be able to apply to their own programs.

This is not a report about partisan politics -- it's about how to maximize an organization's online fundraising and social networking presence.

This report was made possible by the Wilburforce Foundation and the Brainerd Foundation.