Social Media Strategy

Has your nonprofit attracted new donors through FaceBook or MySpace? Have you connected with supporters through LinkedIn? Do you Twitter? This session illustrates how your nonprofit should use these and many other social media tools to build awareness, raise funds, spawn viral marketing, communicate effectively, build online communities, interact with constituents, and drive traffic to your website. We’ll cover social networking, blogging, podcasting, polling, photo/video sharing, virtual worlds, search engine optimization/marketing and more. Learn how to create an effective social media presence and website, how the two should interact, and how to generate lots of traffic and support. We’ll examine best practices from Barack Obama’s campaign and other examples.

Presenter: Allan Pressel, CharityFinders