Successful Major Donor Programs

Imagine what your organization could accomplish if it had a significant pool of consistent, annual contributors in the $1,000 to $10,000 plus range. More than 80 percent of America's $200+ Billion in philanthropic giving comes from individual donors, most in the form of major gifts. The vast majority of highly effective nonprofits recognize this, and focus a large percentage of their fundraising work on major donors. A successful major donor program requires technical knowledge, personal discipline, interpersonal skills, and vision. This seminar will discuss institutional readiness for a major gift program, the major gift life cycle from identification to renewal, major donor research techniques and how to evaluate giving potential, and how to move a prospect from a first time membership gift to an investment that transforms your organization. We will also share stories with proven scripts and techniques for successfully cultivating, soliciting and negotiating major give.

Presenter: Renee Hoyos