Successful Corporate Fund Raising, by K. Scott Sheldon, 2000, 191 pages, $34.95, published by Wiley Jossey-Bass, 800 956-7739, www.josseybass.com.
National Directory of Corporate Giving, 1,284 pages, $195, published annually each fall by The Foundation Center, gives in-depth data on over 3,000 corporate foundations and corporate giving programs. Can be ordered by calling 800-424-9836, or online at www.fdncenter.org/marketplace.
Giving by Industry: A Reference Guide to the New Corporate Philanthropy, 2003 Edition, 439 pages; $187, published by Aspen Publishers, P.O. Box 990, Frederick, MD 21705, (301) 417-7500 or (800) 638-8437, www.aspenpublishers.com.
Grassroots Fundraising Journal
"Fundraising Medicine: Creating Gift Acceptance Policies," by Rick Cohen, Vol 21, #1, 2002
"Seeking Corporate Support: An Intelligent Approach," by Nancy Wiltsek, Vol 12, #1, 1993
"Some Straight Talk on Corporate Funding and Community Organizations," by Gary Delgado, Vol. 11, #5, 1992
"Corporate Philanthropy: Getting down to Business," by Stephen Maita, Vol 11, #6, 1992
To get these articles, you must order the entire issue. Each issue is $5 and can be ordered from the website, www.grassrootsfundraising.org, or call (888) 458-8588. An annual subscription to the Journal is $32 for six issues.
The Chronicle of Philanthropy
Every July, the Chronicle publishes a survey of corporate giving, with extensive data on the top corporate givers and related information. The survey issue always contains additional articles of interest about trends and innovations in corporate philanthropy. A sampling of these related articles includes:
"How Four Businesses are Changing the Way they Give," July 26, 2001 issue.
"New Studies Provide Insight into Why companies Give and Who Benefits," July 15, 1999 issue
"Big Business Means Big Philanthropy," July 16, 1998 issue
"A Businesslike Approach to Getting Gifts from Business," July 30, 1991 issue
"Tips from Corporations on How to Win Grants in Tough Times," July 2, 1991
If you are a subscriber to the Chronicle, you can access articles from the past 5 years at http://philanthropy.com. You can also view this publication in many libraries and most Foundation Center Libraries and Cooperating Collections. For copies of older articles, call (202) 466-1200.
Listed below are a few places to find consulting services and training courses on corporate fundraising:
The Association of Fundraising Professionals holds an annual conference which provides training in almost every aspect of fundraising, including corporate fundraising. There are also many other training opportunities including chapter conferences, usually called "Fundraising Days" in most major cities. For details, check the Events Calendar on the website, www.afpnet.org.
Check local nonprofit management support centers, such as the Georgia Center for Nonprofits, or the Support Center of Chicago, for courses in corporate fundraising. To locate a support center, go to the Alliance for Nonprofit Management's website, www.allianceonline.org, click on Provider Search, and then follow the instructions for searching by city or state.
Here are a few of the best websites out there to launch your search for additional materials on corporate fundraising and corporate prospects:
www.bizweb.com. This unusual site allows you to search for businesses by categories, such as "sportswear," "camping," "fishing," and so on.
www.bsr.org. The website of Business for Social Responsibility has a resources section with a number of "white papers" which can be viewed free of charge and are of great interest. Check out (under Community Investment) "Philanthropy," "Community Involvement," "Community Partnerships," "Product and Service Donations," "Volunteerism" and (under Marketplace) "Cause Related Marketing."
www.ceoexpress.org. This site has hundreds of great links, many of them, such as "Business News," "Internet Search," and "Business Magazines," relevant to corporate fundraising.
www.charityvillage.com. This site has some good information on corporate fundraising, and is particularly good on corporate sponsorships. Go to the "Library" and check out the "Sponsorship Section."
www.ceres.org. This is the site of the Coalition for Environmentally Responsible Economies in Boston, an association of environmental organizations and socially responsible investors that encourages adoption of the coalition's standards for environmental practices and promotes uniform environmental reporting standards for companies around the world. The site has a list of members, with links, some of whom might be good prospects.
www.coopamerica.org. This great website has an impressive guide to corporate research which links to many other good sites. While it is primarily designed for those seeking info on corporate responsibility, many of the sources described could be used for prospect research as well. Its "responsible shopper" site allows you to search by a key word and get detailed information on a company's record, both good and bad.
http://foundationcenter.org/. The Foundation Center's site is a treasure trove of information on corporate giving. Click on the Frequently Asked Questions (FAQs), and page down to Corporate Philanthropy and you will find much of interest. There is also a "search" option for locating corporate grantmakers by key word so you can search for those in your state or city. The site also has an extensive bibliography on corporate philanthropy, and lists training opportunities and links with other interesting sites.
www.fortune.com. This is the site for Fortune Magazine, and it provides excellent access to the "Fortune 500," the 500 highest earning companies of the year, as well as to smaller blocks of companies such as the "100 Fastest Growing," the "50 Best Companies for Minorities," the "100 Best Companies to Work For," etc. Unfortunately, the companies are not indexed by location, so you can't research the largest companies in your state without first consulting another reference guide.
www.forbes.com. This site, designed primarily for business leaders, has a list of the largest private companies for the current year (click on "Lists"), as well as similar lists for the last five years. You can arrange the lists by a number of variables, including revenues, number of employees and state, and then click on the company name to connect to much more in-depth info.
www.hoovers.com. This informative site allows you to search by company name and provides free snapshot information on over 12,500 corporations; in-depth profiles require a nominal monthly fee.
www.inc.com. Here you can find Inc. Magazine's list of fastest growing companies, along with detailed info on each.
www.internet-prospector.org. This website provides the current and back issues of the Internet Prospector, a free on-line newsletter that offers news, advice, and links to websites that help fundraisers use the Internet to gather information about foundations, corporations, and individuals in the United States and abroad.
www.lambresearch.com. This site has a great list of links for corporate prospect research which you can access by clicking on the "Corporations/Execs" button. There are several other interesting lists of links, including "Phone and Mail Directories" for looking up addresses, emails, etc.
www.onphilanthropy.com. This useful site has several great features. By clicking on "Corporate Giving," you can browse through a number of excellent recent articles on this type of philanthropy. You can search the archives, using an appropriate term such as "corporate," and get more information. And finally, you can subscribe to a free email newsletter, "Inside Corporate Philanthropy," for regular emailed updates.
http://philanthropy.com The website of The Chronicle of Philanthropy is a good source for links to other sites. Click on Internet Resources to see the links. The site has a "gifts and grants" database which includes corporations, but users must subscribe.
www.zimmerman-lehman.com. This website has a good article on "Researching Funding Sources on the Web," which includes a number of links for corporations.