­­­­­Strategy

Goal(s)

Action Steps

Who

When/How Much

1. New Member Acquisition

500 new members

$9,000

1. Do 2 direct mail campaigns to 10,000 prospects each (300)

2. Each board members recruits

2.member/month(120)

3. Participants in rafts trips become members(50)

4. Buyers of books of raffle tickets become members(30)

1.Staff with help of consultant

2. Board

3. Staff

4. Staff

May & Sept/$7,000

monthly/no cost

summer/no cost

fall/no cost

2. Renewals

100 out of 154(65%)

$2,000

1.Call last year's unrenewed members, asking them to renew

2.Do 3 mailings to current members, spaced 1 month apart

3. Call unrenewed members, asking them to renew

1.Staff & volunteers

2.Staff

3.Staff & volunteers

January/$50

Jan, Feb, Mar/$400

May/$50

3. Special Appeals

$2,000

1.Prepare a special appeal to all members on lawsuit;

2. Prepare a follow up request in six weeks

1&2. Staff

Mid-October/$400

early December/$100

4. Special Events

$10,000

1.Hold a raffle which will generate money, educate the
public and recruit members.

Board Committee

June-Oct/$2,500

5. Major Donors

$5,000

30 Donors:

20 @$100

8 @ $250

2 @ $500

1. Research names of potential major donors(120 names);

2.Create a special donor club with special benefits;

3. Schedule
personal visits with as many of these people as possible to ask for money;

4. Where visits not possible, call or write a personal
letter.

1. Staff with help of Board

2. Staff

3. Staff & Board

4. Staff & Board

On-going/$500

6. Businesses

$2,000

1.Talk with local businesses and ask them to sign on as "Friends" with a gift of $100

2.Send proposals out to selected corporations

1. Staff & volunteers

2. Board Committee

Jun-Jul/$100

May/$100

7.Foundations

$25,000

1. Research & prepare a list of foundation prospects

2. Prepare & mail out proposals

3. Follow-up

1. Intern

2. Staff

3. Staff

January/no cost

February/$100

April/no cost

8. Workplace

Giving

-0-(funds will come in next year)

1.Apply for admission to state enivronmental federation or
local Combined Fed Campaign

Staff or Board Member

Fall/no cost

9. Planned

Giving

-0-(income can not be predicted)

1. Put an ad about
bequests in every other issue of
newsletter

Staff

Ongoing/no cost

Total Income

$55,000

Total Expenses

$11,300