Red River Watershed Association - Fundraising Plan
Total Fundraising Costs: $10,400
Summary of 2004 Plan
|
Category |
Income
2003 (actual) |
Income
2004 |
Cost |
Benefit/Cost Ratio |
|
|
|
|
|
|
|
Foundations |
$45,000 |
$50,000 |
$2,500 |
20/1 |
|
Corporations |
$7,500 |
$10,000 |
$1,000 |
10/1 |
|
Special Events |
$6,130 |
$10,000 |
$2,000 |
5/1 |
|
New Members |
2,000 |
$3,500 |
$3,500 |
-0- |
|
Renewals |
$2,800 |
$3,000 |
$500 |
6/1 |
|
Special Appeal |
0 |
$1,200 |
$200 |
6/1 |
|
Major Donors |
$2,000 |
$4,000 |
$400 |
10/1 |
|
Board Contributions |
$2,500 |
$4,000 |
-0- |
|
|
|
67,930 |
$85,700 |
$10,400 |
|
1. Foundations
Income: $50,000
Cost: $2,500 (proposal writing services)
Who: Executive Director, with help from the board
What: Develop a good general operating support proposal and tailor it to the needs of each foundation; begin a series of foundation visits.
|
Name |
Amt Requested |
Project |
Ddline |
Chance |
Forecast |
|
Lazar |
$20,000 |
GOS |
|
50% |
$10,000 |
|
Meyer |
$20,000 |
Monitoring |
|
50% |
$10,000 |
|
Bullitt |
$15,000 |
Well testing |
|
30% |
$ 5,000 |
|
Northwest Area |
$10,000 |
GOS |
|
50% |
$ 5,000 |
|
|
$15,000 |
Monitoring |
none |
30% |
$ 5,000 |
|
Flintridge |
$15,000 |
Well testing |
none |
30% |
$ 5,000 |
|
Harder |
$20,000 |
GOS |
|
50% |
$10,000 |
|
Total |
|
|
|
|
$50,000 |
2. Corporate Donations
Income: $10,000
Cost: $1,000 (printing, mailing, services)
Who: Teresa, with board assistance
What: Prepare a corporate proposal and begin making visits as soon as possible.
|
Name |
Amt Requested |
Project |
% Chance |
Forecast |
|
Starbucks |
$5,000 |
Education |
50% |
$2,500 |
|
|
$5,000 |
Monitoring Network |
20% |
$1,000 |
|
REI |
$10,000 |
Monitoring Network |
20% |
$2,000 |
|
Con. |
$25,000 |
Legal Project |
20% |
$5,000 |
|
Total |
|
|
|
$10,000 |
3. Special Events
Income: $10,000
Cost: $2,000 (food,postage, printing, services)
Who: John, with assistance from other board members
What: Hold a spring party at the home of Beverly Jones with silent auction.
4. New Memberships
Income: $3,500
Cost: $3,500 (postage, printing, list rental)
Who: Pat, with assistance from the board
What: One mailing, Jan-Mar, 04, to 7,000 names @1.5% response=100 new members@ $35.
|
Mailing List |
# Names |
Cost |
Contact Person |
Telephone/email |
|
Coastal Canoeists |
1,000 |
-0- |
Ann Jones |
|
|
American Rivers |
3,000 |
$25/1000 |
Tom Smith |
|
|
Canoe Magazine |
3,000 |
$100/1000 |
Steve Adams |
|
|
Total Names |
7,000 |
|
|
|
5. Renewals
Income: $3,000
Cost: $500
Who: Administrative Assistant.
What: Three renewal mailings, Feb, March and May, to 150 existing members @$35 each, 60% cumulative response =$3,150
6. Special Appeal
Income: $1,200
Cost: $400
Who: Tim with help from other board members
What: One appeal, Nov/Dec 04, to 200 members, @12% response x $50 average gift=$1,200
7. Major Donors
Income: $4,000
Cost: $500
Who: Sandra, with help from other board members
What: Personal asks to 10 prospects, 5 gifts, average gift, $500=$2,500; special year-end appeal to 100 prospects, 15% response x $100 average gifts=$1,500. Sandra will put together the 100-name prospect list for the year-end mailing with help from the staff and board (10 names/board members)
|
Name |
Amount |
Asker |
|
Nathan Allen |
$1,000 |
Sandra |
|
Helen Aiken |
$500 |
Sandra |
|
Allen Williams |
$1,000 |
Sandra and Phil |
|
Sue Brattz |
$1000 |
Ann |
|
Joe Green |
$500 |
Sandra and Ann |
|
William Brown |
$1,000 |
John |
|
Phils’ Aunt |
$1,000 |
Phil |
|
Sandra’s mother |
$500 |
Sandra |
|
Lee Smothers |
$250 |
Sandra and John |
|
Marvin Gold |
$1,000 |
Ann |
8. Board Donations
Income: $4,000
Cost: -0-
Who: Board Chair
What: Board members will be asked to be hosts at special event; Board chair will make a personal request to each board member in late November/early December. Ann will be asked to challenge the board with a matching gift.
|
Name |
Projected Amount |
|
Sandra Scott |
$500 |
|
Phil Smith |
$250 |
|
Ken Jones |
$250 |
|
Ann Evans (board match) |
$2,000 |
|
John Mackwell |
$100 |
|
Linda Munoz |
$250 |
|
Tim Logan |
$150 |
|
Teresa Deriso |
$500 |
|
Total |
$4,000 |
Fundraising Calendar:
|
Strategy |
Jan |
Feb |
Mar |
Apr |
May |
Jun |
Jul |
Aug |
Sep |
Oct |
Nov |
Dec |
|
Fndtns |
X |
|
|
X |
X |
|
|
X |
X |
X |
X |
X |
|
Corp |
|
|
|
|
|
|
X |
X |
X |
X |
|
|
|
Event |
|
|
|
|
X |
X |
X |
|
|
|
|
|
|
New Members |
X |
X |
X |
X |
|
|
|
|
|
|
|
|
|
Renewals |
|
|
X |
X |
|
X |
|
|
|
|
|
|
|
Appeal |
|
|
|
|
|
|
|
|
|
|
X |
X |
|
Board |
|
|
|
|
X |
|
|
|
|
|
|
X |
|
Newsletter |
|
X |
|
|
|
X |
|
|
|
X |
|
|