Changing the Subject

Tuesday, 03/03/2020
2:00 PM EST - 3:00 PM EST

Event Info

Most surveys find that a substantial minority of the population remain unconvinced or even hostile to the reality of climate change. The lack of public consensus presents a challenge to conservation organizations that strive for a broader impact. Should they include climate change information in their public messages? If so, how?

The Land Trust Alliance and the Open Space Institute engaged Water Words That Work, LLC to determine how land trusts can effectively integrate climate change messaging into their outreach. Attend our March 3rd webinar to learn the findings of their research and how they can be implemented.


  • Eric Eckl, Principal, Water Words That Work
  • Kelly Watkinson, Land and Climate Program Manager, Land Trust Alliance