Closing the Deal

Wednesday, 04/08/2020
2:00 PM EST - 3:00 PM EST

Event Info

Learn the tricks of the trade from the most successful conservation field experts. Where do they excel and set themselves apart from the rest? To answer that question, presenters surveyed and interviewed more than 100 ace field staff working on voluntary conservation measures in four states. Hear about their findings and receive tips to help you reach more forest and farm landowners more successfully.

The Land Trust Alliance engaged Water Words That Work, LLC to discover answers as to how conservation groups can improve their sales pitch and close voluntary land management activities--like improved practices for cleaner water, conservation easements, etc.--more effectively. This presentation targets entry and mid-level staff. Attend our April 8th webinar to learn the findings from their research and how land trusts are implementing it.


  • Eric Eckl, Principal, Water Words That Work
  • Jennifer Miller Herzog, Chesapeake Program Manager, Land Trust Alliance