Communicating The Value Of Water
Water service providers deliver a life-sustaining product every day. With public health and safety to protect, relationships with regulators and elected officials to maintain, threats from climate change to account for, construction schedules shifting, and more that water providers contend with every day, it is understandable that communicating the value of what the sector does is not always top of mind. But effective communications and storytelling is critical to the success of any water provider. Rate increases, new capital projects, shifts in strategy, or introducing a new product or service all run the risk of failing if they are not communicated well.
This webinar will review branding and messaging for the water sector with a focus on persuasive messaging in the face of challenges. We’ll review broad concepts and tangible examples of how to successfully get the message out to key stakeholders.
- Abigail Gardner, Communications Director for the Value of Water Campaign, US Water Alliance
- Emily Simonson, Senior Manager, Strategy and Special Projects, US Water Alliance
- Kevin Westerling, Chief Editor, Water Online (Moderator)