There really are no one-size-fits-all solutions when it comes to marketing your organization, but it can still be difficult to know how and where you should spend your limited time for marketing. This workshop will help participants weigh various marketing strategies for their organization and equip them with tools to develop a manageable, practical marketing plan. This workshop, recorded on Dec. 4, 2025, was led by Brandon Hayes and Patrick Williams of Bold Bison.

Presenters

Brandon Hayes is Principal and Founder of Bold Bison, where he  leverages his pragmatic approach to communications and audience engagement with expertise in facilitation, network stewardship, and stakeholder collaboration to support organizations in the conservation, local food, and fine arts sectors.

Patrick Williams is Director of Creative Services with Bold Bison, where he provides clients with counsels on marketing and digital strategies, assessment of communications efficacy, and insight on audience building campaigns. Additionally, he oversees content development services including website design, social media management, media and press relations, and photography, videography and media editing.