Table of Contents

1 The State of Giving

3 From the President

5 Membership Programs That Work by Wendy Wilson

8 It’s Still About People by Jeffrey Potter

10 Maximizing the Benefits of Your Institutional Memoryby Richard Fo

12  How the Data Hits the Road by Ben Strand

13  Communicating with Your Members by Suzi Wilkins-Berl

14  Volunteer Monitoring as Membership Development Tool By Abby Markowitz

16 Voices from the Field

18 Reliable Money in Hard Times by Andy Robinson

20 Using the Media to Increase Your Membership by Glin Varco

22 Assessing Your Membership by Pat Munoz & Wendy Wilson

25 Resources & References

27 River Network Partnership