Social Marketing Webinar

This webinar was recorded on April 2014 and provides an overview of social marketing as a framework for changing behaviors and influencing social change. In this session, you’ll be introduced to a 10 step planning model for designing and managing a social marketing campaign and hear examples for how this approach has been applied in the Chesapeake Bay watershed.  Social marketing can transform your community outreach and education efforts and help you promote behavior changes for the benefit of your waterway.

The webinar references this social marketing planning worksheet


  • Nancy Lee, social marketing expert and private consultant with more than 30 years of professional marketing experience. Author of Social Marketing: Changing Behaviors for Good
  • Kacey Wetzel, Chesapeake Bay Trust


Resource Materials